Community Engagement

Howard Hughes
The Greens

How does one of the most vibrant neighborhoods in NYC persevere through a devastating pandemic? By creating a place where people can safely come together again.

Location
Pier 17 Roofdeck
Occasion
Pandemic
Inspiration
New Yorkers
Duration
Three Years

Mini Lawns

Mini Chalets

Views

Pots of Fondue

Howard Hughes Corporation has transformed the former open-air concert venue, which boasts the Brooklyn Bridge as its backdrop, into the rooftop of your social-distancing dreams. Media The New York Post

To give New Yorkers a breath of normalcy and hope during the early days of the pandemic, we helped Howard Hughes develop and build The Greens – a unique gathering place at the Rooftop of Pier 17.

The Greens started as a summer destination, with rentable outdoor “mini-lawns” featuring grass, shade, chairs, coolers and recharge stations – all socially distanced and COVID-safe.

The concept proved so popular, we created a cold-weather version: Winter Greens, which featured rentable private “glass chalet” dining rooms with cozy décor, heaters, air cleaners and spectacular city views.

Both summer and winter Greens offered contactless food delivery and a full slate of programming – from movies to music to exercise classes – and both were almost always sold out.

The Greens became a go-to destination in the Seaport for locals and visitors alike.

Do you Feel it?

Do you Feel it?

426 West 14th Street
6th Floor
New York, NY 10014
info@endorphinpartners.co

426 West 14th Street
6th Floor
New York, NY 10014
info@endorphinpartners.co

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