Samsung
Buying Shows
How does one of the largest home appliance makers in the world show off its vast array of products AND demonstrate how they all work together? By taking the show on the road.
- Location
- Nationwide Primetime and BrandSource Trade Shows
- Duration
- Two Days Each
- Attendees
- Electronics and Appliance Buyers
- Sensations
- Custom Colors and Seamless Technologies
Sq Foot Booth
Kinds of Refrigerators
Meeting Areas
Miles Between Shows
We helped Samsung create and activate its massive presence at key retail buying shows around the country.
Endorphin designed and fabricated an overall show footprint to highlight Samsung’s product line – from refrigerators and ranges to projectors and vacuums.
We developed the environment to feature multiple vignettes that had the look and feel of an aspirational home – with custom fixtures, décor and lighting that allowed visitors to imagine how the products would seamlessly fit into their lifestyle.
Along with designing the traveling assets, Endorphin handled all aspects of logistics and installation – including trucking, managing show services (drayage, union labor, electrical, etc.), audio/visual production, specialized appliance installations, etc. – to successfully navigate the complex nuances of multiple convention centers and ensure Samsung’s presence was always the star of the show.
