MOM’S
SPAGHETTI
X 8 MILE
What if you only had one shot … to celebrate the 20th anniversary of an iconic movie while simultaneously introducing an exciting F&B concept to a new city?
- Location
- Shopify NYC
- Occasion
- 25th Anniversary of 8 Mile
- Duration
- Two-week Run
- Sensations
- Savory beats
Orders of Spaghetti
w/Balls Eaten
Impressions Recorded
Bathroom Hype
Videos Created
Sweaters Vomited On
Moms Spaghetti POP UP. I got the classic Moms Spaghetti & meatballs...the food was fire and the experience was even better!!Stan @GiselleV
The Mom’s Spaghetti x 8 Mile NYC pop-up did all that and more – combining a Mom’s Spaghetti restaurant, immersive 8 Mile fan experiences, and a store selling limited-edition merch to Eminem’s rabid New York fanbase.
The results were a stan’s dream. The pop-up sold out of tickets almost immediately. Over 6,000 fans visited the space – sparking new love for the movie, the meatballs, the merch and the music that started it all.
