Ole Henriksen
Glow Camp
How does a cosmetics brand turn influencers into brand adorers? By taking them on an unprecedented journey of beauty and adventure.
- Location
- Wasatch Mountains, Utah
- Occasion
- Beauty Influencer Retreat
- Duration
- Three Days
- Sensations
- Smooth Skin and Scrumptious S’mores
Feet Elevation
Influencers
Snow Shoes
Axe Throwing Injuries
We brought Ole Henriksen’s Glow Camp to life in the spectacular Wasatch Mountain Range. Twenty of the world’s top beauty and skin care influencers were invited to a special retreat at the luxurious Lodge at Blue Sky.
Endorphin managed every aspect of Glow Camp from creative to logistics – including venue negotiations and contracting, guest travel, custom creative elements, car services, room drops, hospitality, experiences/excursions, dinner events, etc. – to make this fantasy getaway a reality.
Every part of Glow Camp was tailored to deliver a total immersion in the brand and its lifestyle. Upon arrival, guests were welcomed to a cocktail party, where they could get to know one another and design a custom hat and Levi’s jacket to wear in the experiences to come.
Each day, guests received a “room drop” of items and equipment for that day’s surprise experience – each included Ole product tastefully woven into the drop.
Daily experiences took guests out into the mountains to have fun in the majestic natural setting – including skiing, snowboarding, horse wrangling, snowshoeing and more.
In the evenings, guests enjoyed one-on-one discussions with the founder, Ole Henriksen, and gourmet intimate dinners together.
